The Debate: Product vs Distribution
You have a great product, you shared it with your friends, and they love it. But how do you get it into the hands of more people?
- Maybe word of mouth will help.
- You start getting revenue from your initial users.
- This validates your product-market fit and encourages further investment in distribution.
- You hire a sales team to reach out to potential customers.
- You invest in marketing campaigns to increase brand awareness.
- You explore partnerships with other companies to expand your reach.
- You gather feedback from early users to refine your product and messaging.
- You analyze user data to identify trends and opportunities for improvement.
- You can keep doing things endlessly to optimize your product and distribution strategy.